The PeTA Story

PETA ANTI-FUR CAMPAIGN.

About PeTA

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 3 million members and supporters. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.


About the campaign

Since the 1980s PeTA has strategically focused campaigns on demeaning, humiliating, and exploiting women--- all in the name of protecting animals.In the 1980s when PeTA started making the headlines for throwing red paint on women wearing fur coats, women cowered and fashion designers took "no fur" pledges. Women who dared to wear fur were portrayed as cruel, shallow,materialistic, and with brains the size of a pea. They were also afraid of being attacked by a PeTA activist.

Law
Advertising depicting nudity of women or women shown as symbols of sex could be banned. More over the Indecent representation of Women's Act can be applied to these print ads. It states that, Any person who contravenes the provisions of Sec 3 or Sec 4 shall be punishable on first conviction with imprisonment of either description for a term which may extend to two years, and with fine which may extend to two thousand rupees, and in the event of a second or subsequent conviction with imprisonment for term of not less than six months but which may extend to five years and also with a fine not less than ten thousand rupees but which may extend to one lakh rupees. All the above mentioned laws are on paper and in reality, there is nothing much which is done to penalize these so called creative, reputed companies who in the name of creativity gives double standards between the lines, messages to the people which is called as creativity by the handful of creative lot.



Criticism

This past summer, everyone got to see a preview of PETA's new anti- fur campaign which involved the web-series cast of If I Can Dream. I personally feel its highly unethical to make women strip in the name of saving animals. I don’t find it ethical, its very misleading and moreover commercialized.


“PETA is far more concerned with funding its media and advertising antics than finding suitable homes for these dogs and cats,” said J. Justin Wilson, CCF’s Senior Research Analyst.

The cast of I can dream were shown the videos of the animals getting killed at slaughter houses, and were skinned alive for the fur. One of the cast said “It's a hawt message, with a solid foundation, and even hotter photos!” This is what you say, after you have participated in a cause which you think is really great! No sense of concern, no mentioning of why she did it, what was the purpose? Nothing at all. I don’t see any sense of women stripping down to save animals. How is their stripping going to help save animals getting slaughtered for fur? How is a sexy and exploiting image of women help animals? Isn’t it degrading  women? What’s the sense in having a print ad which has a naked woman, 2 man covering her. It just looks vulgar according to me. I guess PeTA says no to fur and not to clothes.

All this isn’t even justified when the cause organization is only a fraud.

What is Peta Kills Animals?

According to records from the Virginia Department of Agriculture and Consumer Services, PETA has killed more than 25,000 animals (mostly dogs and cats) at its headquarters in Norfolk, Virginia.. If PeTA itself is killing animals, why are the women naked and exploiting themselves in the name of saving animals? Is it just for publicity or commercialization? In any terms , it is highly unethical.